These can include Google Ads, Bing Ads, display networks and even social media advertising.
Target channels: Selecting which paid media channels to pursue. Keyword research: Uncovering and identifying the keywords that your target audience are searching for. This can be done by an in-house team of marketers and media buyers, or outsourced to an external agency.Ī PPC expert (or agency) usually takes care of the following tasks: PPC management is where a marketer (or team of marketers) oversee a company’s entire PPC ad strategy and budget. From goal setting to campaign structure and optimization, you’ll be up and running with profitable PPC campaigns in no time.īefore we dive in, let’s define exactly what PPC management is and what it means for the savvy ROI-driven marketer. In this beginner’s guide, you’ll learn exactly how to plan, execute and optimize your PPC strategy. The question is, what makes for a good PPC management strategy? 
Google Ads are one of the fastest ways to generate new customers with a positive ROI.
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